Today I was browsing the web regarding an update about iPhone Red in regards to Aid’s awareness program. I came upon this Product Red Wikipedia page, which later led me to Product Red website.
I was very happy to see that a lot of big companies like Beats, Bank of America, Coco Cola company, Apple inc, Starbucks and several other big companies around the world have come together to license Red from the company (Product) Red to raise awareness and funds to help eliminate HIV/AIDS in eight African countries.
Part of their business model, each partner company creates product Red logo. in return for the opportunity to increase revenue through Product Red license, up to 50 % of profit gained by each partner is donated to the Global Fund.
Global fund was created in the year 2002 to fight AIDs, Tuberculosis and Malaria. The money is used to prevent , treatment and care program for these infectious diseases.
Over the past decade Red has raised $465 million with the help of their partners.
For information about Product Red, you could go and check this website out http://www.red.org